Beauty products for a Principessa
The products that make you sweet like a principessa
By Christina Eriksson 24th April 2005

Fashtastic had the amazing privilege of interviewing the owner of Principessa Beauty, Trish Lucarino. Principessa Beauty is an online and offline Beauty Company selling cute, pink, good smelling and wonderful products for any girls looking for something extra special. The company has, without a doubt, become a huge success. What is it like to have a company of your own and what goals have been reached?

The company’s name, Principessa Beauty, originated from Trish Lucarino’s husbands family. His family is Italian and as everyone knows Principessa means Princess. Trish tells a very cute story about the creation of the name. “He [Trish’s husband] called me Principessa and actually his sister and our friend and I all call each other Principessa … It just seemed such a perfect name for a line of pretty, pink pampering products.” And it definitely is!

Trish first discovered the idea of creating her own line of beauty products after many years of working in retail cosmetics. She realized that she could never find the products she was looking for. She wanted spa quality products in feminine whimsical packaging and she wanted them to smell and work as good as they looked. Unfortunately she could not find this wherever she looked so she decided that if you want something done, you best do it yourself and so she started creating her own line. The company was launched at a trade show in New York in September of 2003.

I asked Trish what is hard when starting a company of your own and what is hard once you have got the company started. Trish explains that everything is difficult about creating your own line, she had no idea how difficult it was going to be! “However, nothing worth having ever comes easy I think” She says. Today the company is struggling with growth. Trish wants to do everything on her own but she is realizing that it is virtually impossible to do so.

Because this is a small independent company there are not many employees, currently Trish has two people working with her and her husband helps out sometimes too! The goals set up for the beauty products are to try to create the best possible products. “I want to put as many yummy ingredients in them [as possible] such as vitamin e, shea butter, sweet almond oil, glycerin etc. and leave out all the yucky ingredients such as mineral oil, petroleum products, lanolin...” She explains. The more natural and nourishing for the body, the better!

Many of the goals Trish set up before starting the company have been reached. First of all the creation of the products, making amazing products was much more difficult than Trish first realized. “…I am so proud of them as I think they are incredible” She says. And she should be! She goes on to say “When I get an e-mail or phone call from someone saying how much they love them it just makes my day!” Which we can all understand and it is no surprise people are gushing over these adorable products!

Several celebrities are regular users of Principessa Beauty products, including Hilary & Haylie Duff, Jamie Lynn DiScala, Rachael Hunter, Paris Hilton, Nicole Richie and Tori Spelling (who gave her bridesmaids the adorable Bellezza Box for her wedding) and Kelly Osborne. Trish tells me that Kelly Osbourne is the only one who has actually purchased the product that she knows of so far saying "I love the smell of this $#%@".

Principessa Beauty’s best sellers are their lip balm (Every imaginable lip-treat like Shea Butter, and Vitamin E is packed into this pout-perfecting indulgence) Bellezza Box (A home spa kit including all six sample size Principessa beauty products plus a Principessa pouf) and their hand cream (Skin-silkening ingredients abound in this powerful prettifying treat) which is rapidly becoming a cult favorite.

As a final question I asked Trish what her personal favorite product is, apparently there is no one that is better than the other, she cannot decide! “It is so hard to say which product I love the best as I love them all! We just launched two new scrubs this week and they are amazing! So many products not enough time.” She says.

So what are you waiting for, make sure you go and grab yourself some of these popular products, guaranteed to keep you sweet, soft, pretty, delicious and gorgeous like a real Principessa.

Visit http://principessabeauty.com now!










 
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